iWin

iWin is a project that did not win anything whatsoever, sadly.

The piece was our submission to Photoshop "See what's possible" competition organized by Adobe and Cut&Paste. It tells a story of Çiğdem winning the competition with her amazing design and animation skills.

Our aim was to jam as much story and imagery as possible into a relatively short 15-second time limit imposed by the competition rules. We decided to avoid cuts between scenes, and instead used fast-paced transitions showcasing the power of Photoshop / After Effects animation.

The style used in this work originates from the narrative itself. The main character starts the story in poverty, with no means to create high-end designs. She creates collages by mix-and-matching found images - the same technique through which the actual story is being told. Both the textures and color choices are crude and unrefined, further emphasizing a hand-made quality of the designs. It all feeds into the main theme of the competition - even with minimal means, Adobe software makes anything possible.

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iWin
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credits

Date
17.03.2008

Client
Adobe

Concept & Animation
Quba Michalski

Design & Art Direction
Çiğdem Keresteci

Music
Quba Michalski

Starring
Çiğdem Keresteci

Tools
Photoshop, Corel Draw, Illustrator, After Effects, Maya