Snickers: Cross Turkey

Snickers: Cross Turkey

Cross Turkey was an event sponsored by Snickers in which three of the nation's best in-line skaters traveled a distance of 1600km, from Istanbul to Urfa over a period of 58 days.

Part one of the advertisement introduces the characters and the event concept. Part two documents the route.

We decided to go with an old-school grunge design, widely popular among Turkish skaters.

For the version presented on this website we removed the voiceover from the first ad. Unfortunately we did not have a music-only version of the second ad.

Well, at least native English speakers can get a good kick out of the way the voice actor pronounces "Snickers".

watch

Introduction
view | download

On the road
view | download

credits

Date
23.03.2007

Client
Snickers

Agency
BBDO Istanbul

Design & Animation
Quba Michalski

Music
Dağhan Kök (Retronic)

Production
DEPOfilm

Tools
Photoshop, After Effects