Fiat 500

This project started its life as a simple storyboard for a 2D piece based on photographs, delivered to us by the agency. The main brief was to show off different customization options for Fiat 500 using series of cuts. Right from the beginning we knew that the key to making the car look attractive in the commercial was in adding that one extra dimension, so we decided to upgrade the ad to a full 3D.

While the team was working on the car models, Quba rigged up yet another of his patented After Effects expression rigs (basically his own version of Trapcode Echospace) in order to easily create and animate the flower designs originally designed by the agency. The rest was a pretty standard editing, compositing and beautifying process, resulting in the ad you can see above.

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Fiat 500
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credits

Date
28.05.2011

Client
Fiat

Agency
Leo Burnett

Directed, Edited & VFX by
Quba Michalski

3D Animation
Telesine

Executive Producer
Elif Neylan Levent

Production House
Telesine

Tools
Softimage, Cinema 4D, Photoshop, After Effects