This is our one minute advertisement for the launch of Turkish Edition of The New York Times.
We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.
The result is 60 seconds of typographic goodness, mastered in 2K cinema resolution.
The project has been featured in 67th issue of Stash magazine (April 2010). You may see the details here.
Cinema version
view
Date
25.09.2009
Client
New York Times / Sabah
Agency
Leo Burnett
Directed by
Quba Michalski
3D & Compositing
Dreambox
Dreambox Project Lead
Alvaro Rego
Tools
3D Studio Max, After Effects, Photoshop