The New York Times

This is our one minute advertisement for the launch of Turkish Edition of The New York Times.

We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.

The result is 60 seconds of typographic goodness, mastered in 2K cinema resolution.

The project has been featured in 67th issue of Stash magazine (April 2010). You may see the details here.

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Cinema version
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credits

Date
25.09.2009

Client
New York Times / Sabah

Agency
Leo Burnett

Directed by
Quba Michalski

3D & Compositing
Dreambox

Dreambox Project Lead
Alvaro Rego

Tools
3D Studio Max, After Effects, Photoshop