Trade Master

At the beginning of this project the agency provided us with a ton of financial data and a previz image featuring submarine-style radar graphic. We were asked to present the graphs, numbers and stock indexes in a single, evolving interface.

Since the actual stock numbers were meant to be accurate, Quba created an After Effects expression-driven visualizing engine that when fed the data, produced the final animation. After countless hours of debugging, we wished we have picked the more standard, keyframe-based approach.

Once we got it to work though, it was a pure pleasure to sit back, relax and have the software do all the animation!

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Trade Master
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credits

Date
02.05.2011

Client
Is Bank

Agency
Medina Turgul DDB

Directed by
Quba Michalski

Design, Animation & Scripting
Quba Michalski

Production House
Telesine

Tools
Photoshop, After Effects